Somboon Earterasarun

Partner
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T: +66 2056 5744
F: +66 2056 5678

Practice

Offices

Languages

Thai, English

Education

LLB, Chulalongkorn University

Master of Management, Chulalongkorn University

BA, Thammasat University

Somboon Earterasarun is a partner in the Tilleke & Gibbins’ intellectual property group. He has extensive experience handling a diverse range of IP matters across various Southeast Asian countries and beyond. Somboon is well known for his vast knowledge of IP protection and he has presented on the topic to numerous organizations based in ASEAN. He is also an expert in formulating strategies for the successful management of worldwide trademark portfolios as well as employing customized techniques for protecting and enforcing clients’ trademark rights on a global basis. He specializes in international trademark registrations, licensing, assignments, copyright recordal, software recordal, and in reviewing and constructing distributorship contracts.

Somboon represents several giant Thai companies (private and public) in investing and protecting their trademarks in both domestic and overseas markets. He also devotes much time to teaching Thai entrepreneurs about the importance of intellectual property rights. Somboon is an active member of the Intellectual Property Association of Thailand (IPAT), the Association of European Trade Mark Owners (MARQUES), ASEAN Intellectual Property Association (AIPA), and Asian Patent Attorneys Association (APAA), and is a qualified Patent Agent certified by the Department of Intellectual Property.

  • Managed the global trademark portfolio for one of Thailand's leading beverage producers. This involved management of trademark registration, opposition, and cancellation on behalf of the client in 40 countries worldwide.

  • Represented a food manufacturer in carrying out an international raid in Laos against trademark violations by local retailers, and coordinated with local authorities to carry out the raid, seize all counterfeit products, and destroy them.

  • Secured a preliminary injunction against an infringing trademark in Israel at the Israel Court of First Instance.

  • Secured a preliminary injunction order by the Dusseldorf Court to prohibit the use of the infringing mark at the ANUGA Fair in Cologne, Germany.

  • Collaborated with government authorities to seize two containers of infringing products at the Ho Chi Minh port.

  • Overcame a U.S. Trademark Examiner’s refusal to register the clients’ mark.

  • Registered a Thai famous beer brand as a well-known trademark in Thailand.

Datesort icon Title
November 15, 2017

Asialaw Profiles 2018: Tilleke & Gibbins Recognized for Work in Cambodia, Laos, Indonesia, and Myanmar

Tilleke & Gibbins’ four youngest offices have all been recognized as leading practices in their respective jurisdictions in Asialaw Profiles 2018, a guide to the Asia Pacific region’s leading...

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November 15, 2017

Asialaw Profiles 2018: Tilleke & Gibbins Leads Rankings in Thailand

Regional law firm Tilleke & Gibbins has again distinguished itself as the dominant domestic law firm in Thailand in Asialaw Profiles 2018, a guide to the top domestic and regional firms in the...

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November 15, 2017

IP Implications for Business: Presentation by Somboon Earterasarun at RULE in Phnom Penh

Somboon Earterasarun

On November 23, 2017, Somboon Earterasarun, a partner in Tilleke & Gibbins’ intellectual property department, will deliver a lecture on the topic “IP Considerations and Implications for Business...

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November 7, 2017

2017 Asia IP Awards: Tilleke & Gibbins Named Thailand Trademark Firm of the Year

Tilleke & Gibbins has been named the Thailand Trademark Firm of the Year at the 2017 Asia IP Awards. The winners of the awards were announced at a ceremony at the Crown Plaza Auckland in New...

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November 7, 2017

Somboon Earterasarun to Speak at a Human Resource Development Seminar at the Lao Department of Intellectual Property

Somboon Earterasarun

On November 8, 2017, Somboon Earterasarun, a partner in Tilleke & Gibbins’ intellectual property group, will give a speech on the development and role of IP human resources in Lao private...

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August 31, 2017

Thailand Legal Basics

Thailand Legal Basics, a valuable primer for foreign investors, explores all aspects of living and doing business in Thailand. Written by Tilleke & Gibbins, the book begins with an overview of...

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August 9, 2017

Thailand: Madrid Protocol to Take Effect on November 7, 2017

Darani Vachanavuttivong, Somboon Earterasarun

On August 7, 2017, the Thai Ministry of Foreign Affairs submitted its instrument of accession to the Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks (...

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May 5, 2017

Lex Mundi Guide to Doing Business in Thailand 2017

As part of its membership in Lex Mundi, Tilleke & Gibbins has published an updated edition of its Guide to Doing Business in Thailand for 2017.This guide offers a broad introduction to all of the...

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March 1, 2017

Intellectual Property in Indonesia: Registration, Protection, Commercialization

The importance of intellectual assets can never be underestimated—they are the key to generating profits. Knowing your rights as they relate to such assets is therefore a vital step to ensuring that...

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January 11, 2017

Indonesia’s New Trademark Law – An Overview of the Changes

Somboon Earterasarun

The Indonesian Parliament approved amendments to the country’s Trademark Law on October 27, updating the Trademark Law No. 15, which had been in force since 2001. The amended Trademark Law has now...

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