Somboon Earterasarun

Partner
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T: +66 2056 5744
F: +66 2056 5678

Practice

Offices

Languages

Thai, English

Education

LLB, Chulalongkorn University

Master of Management, Chulalongkorn University

BA, Thammasat University

Somboon Earterasarun is a partner in the Tilleke & Gibbins’ intellectual property group. He has extensive experience handling a diverse range of IP matters across various Southeast Asian countries and beyond. Somboon is well known for his vast knowledge of IP protection and he has presented on the topic to numerous organizations based in ASEAN. He is also an expert in formulating strategies for the successful management of worldwide trademark portfolios as well as employing customized techniques for protecting and enforcing clients’ trademark rights on a global basis. He specializes in international trademark registrations, licensing, assignments, copyright recordal, software recordal, and in reviewing and constructing distributorship contracts.

Somboon represents several giant Thai companies (private and public) in investing and protecting their trademarks in both domestic and overseas markets. He also devotes much time to teaching Thai entrepreneurs about the importance of intellectual property rights. Somboon is an active member of the Intellectual Property Association of Thailand (IPAT), the Association of European Trade Mark Owners (MARQUES), ASEAN Intellectual Property Association (AIPA), and Asian Patent Attorneys Association (APAA), and is a qualified Patent Agent certified by the Department of Intellectual Property.

  • Managed the global trademark portfolio for one of Thailand's leading beverage producers. This involved management of trademark registration, opposition, and cancellation on behalf of the client in 40 countries worldwide.

  • Represented a food manufacturer in carrying out an international raid in Laos against trademark violations by local retailers, and coordinated with local authorities to carry out the raid, seize all counterfeit products, and destroy them.

  • Secured a preliminary injunction against an infringing trademark in Israel at the Israel Court of First Instance.

  • Secured a preliminary injunction order by the Dusseldorf Court to prohibit the use of the infringing mark at the ANUGA Fair in Cologne, Germany.

  • Collaborated with government authorities to seize two containers of infringing products at the Ho Chi Minh port.

  • Overcame a U.S. Trademark Examiner’s refusal to register the clients’ mark.

  • Registered a Thai famous beer brand as a well-known trademark in Thailand.

Datesort icon Title
May 12, 2017

Tier 1 Rankings Awarded by ALB to Tilleke & Gibbins’ IP Practice in Indonesia

Tilleke & Gibbins’ IP practice in Indonesia has been recognized by Asian Legal Business  with “Tier 1” rankings in “Patents” and “Trademarks/Copyright” for a second consecutive year. The...

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May 12, 2017

Tilleke & Gibbins’ IP Practice in Thailand Receives Tier 1 Rankings from ALB

Tilleke & Gibbins’ intellectual property practice in Thailand has been recognized by Asian Legal Business  with “Tier 1” rankings for “Patents” and “Trademarks/Copyright.” The firm is one of...

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May 8, 2017

Tilleke & Gibbins to Host 2017 SCG Legal International Meeting in Bangkok

David Lyman, Somboon Earterasarun, Michelle Ray-Jones, Suebsiri Taweepon, Michael Ramirez, John Frangos

Tilleke & Gibbins, the only Thailand member of SCG Legal, a legal network comprised of over 148 independent law firms in 82 countries, will be hosting the 2017 SCG Legal International Meeting...

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April 11, 2017

Tilleke & Gibbins Among Top Copyright Firms in Indonesia, Thailand, and Vietnam in MIP Rankings

Tilleke & Gibbins has been recognized as a “Recommended” firm in Indonesia, Thailand, and Vietnam in Managing Intellectual Property’s 2017 copyright rankings. This is the first year that Managing...

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April 4, 2017

Webinar on April 12: IP Considerations for the Service Sector in China and Southeast Asia

Somboon Earterasarun

Somboon Earterasarun, a partner in Tilleke & Gibbins’ intellectual property group, will present in a webinar titled, “IP Considerations in China and Southeast Asia for the Service Sector,” which...

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May 5, 2017

Lex Mundi Guide to Doing Business in Thailand 2017

As part of its membership in Lex Mundi, Tilleke & Gibbins has published an updated edition of its Guide to Doing Business in Thailand for 2017.This guide offers a broad introduction to all of the...

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March 1, 2017

Intellectual Property in Indonesia: Registration, Protection, Commercialization

The importance of intellectual assets can never be underestimated—they are the key to generating profits. Knowing your rights as they relate to such assets is therefore a vital step to ensuring that...

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January 11, 2017

Indonesia’s New Trademark Law – An Overview of the Changes

Somboon Earterasarun

The Indonesian Parliament approved amendments to the country’s Trademark Law on October 27, updating the Trademark Law No. 15, which had been in force since 2001. The amended Trademark Law has now...

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November 22, 2016

Indonesia’s Amended Trademark Law: Major Change to Opposition Process

Somboon Earterasarun

The Indonesian Parliament approved amendments to Indonesia’s Trademark Law on October 27 this year. Indonesia’s amended Trademark Law will take effect on or before November 26, 2016, introducing a...

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November 9, 2016

Indonesia: Increases to Official Fees Raising for IP and Enactment of New Trademark Law

Somboon Earterasarun, Wongrat Ratanaprayul

The Indonesian government has announced two major developments relating to patents and trademarks in the country: (1) increases to the official fees for a range of IP prosecution tasks; and (2) the...

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