Son Thai Hoang

Trademark Executive
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T: +84 24 3772 5580
F: +84 24 3772 5568

Practices

Office

Languages

Vietnamese, English

Education

BA, Hanoi Open University

Son Thai Hoang is a trademark executive in the intellectual property group of Tilleke & Gibbins’ Hanoi office, where he handles all matters related to trademarks in Vietnam, including filing and prosecuting trademark applications; handling oppositions, cancellations, invalidations, and appeals; and advising on and prosecuting trademark license and assignment agreements. With more than ten years of experience in handling IP rights conflicts, Son has successfully helped numerous clients protect their IP rights and overcome complex office actions issued by the Vietnam National Office of Intellectual Property (NOIP).

Before joining Tilleke & Gibbins, Son worked at a top local IP firm as the head of the appeal department, and has gained considerable knowledge and practical experience in the protection of intellectual property rights with an emphasis on oppositions, appeals, and cancellations.

  • Represented and advised U.S.-based multinational pharmaceutical companies to successfully overcome various descriptive refusals and win opposition cases.

  • Acted for world-leading Japanese automobile companies in various cases of trademarks conflicting with others’ protected works of applied art and/or industrial designs.

  • Helped an association in Germany to prevent its trademark from being hijacked by another association in Vietnam that had already obtained a consent letter from the German Embassy in Vietnam for both registration and use of such trademark in Vietnam.

  • Advised a Singaporean coffee-manufacturing company in a trademark dispute with a world-leading fast-food company.

  • Represented and advised an American multinational retailing corporation in trademark bad faith cases committed by Vietnamese applicants.

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February 6, 2018

IP Stars 2018: Tilleke & Gibbins Ranked in Top Tier for Trademark in Vietnam

Tilleke & Gibbins’ trademark practice in Vietnam again received top-tier recognition from Managing Intellectual Property  in its 2018 IP Stars rankings. The Vietnam team was ranked in Tier 1...

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January 25, 2018

Tilleke & Gibbins’ Vietnam Trademark Practice Ranked in “Gold Band” for 2018

Tilleke & Gibbins Vietnam has been ranked in the “Gold Band” for the eighth consecutive year in the 2018 edition of WTR 1000, a publication by World Trademark Review  showcasing...

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December 12, 2017

Chambers Asia-Pacific 2018: Vietnam IP Practice Placed in Top Tier

Tilleke & Gibbins’ Intellectual Property practice was ranked in Band 1 in Vietnam in the 2018 edition of Chambers Asia-Pacific. This is the 10th consecutive year the firm has achieved this top-...

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November 30, 2017

Legal 500 Asia Pacific 2018: Tilleke & Gibbins Ranked in Tier 1 for IP and Labor in Vietnam

Tilleke & Gibbins stands alone at the top of the field in Intellectual Property (International Firms) in Vietnam, according to the latest rankings from The Legal 500 Asia Pacific. The highly...

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November 29, 2017

Tilleke & Gibbins Wins Three Asialaw Firm of the Year Awards

Tilleke & Gibbins has received high accolades for its exceptional regional practice at the inaugural Asialaw Asia-Pacific Legal Practice Awards, where it was named Southeast Asia Firm of the Year...

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February 1, 2018

Vietnam: What Constitutes “Material Alteration” of a Mark?

Son Thai Hoang

Article 115 of Vietnam’s IP Law prohibits any amendment of a mark in a pending application that “materially alters” the character of the original mark or expands its scope of protection. However, the...

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July 5, 2013

Intellectual Property in Vietnam: Registration, Protection, Commercialization

The importance of protecting and enforcing your intellectual property (IP) rights can never be stressed enough. Without taking precautions, your business’s intellectual assets are more vulnerable to...

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