Recently the Thai government has expressed its intent to enforce a total ban on alcohol advertising in the Kingdom. The ban, which was originally introduced by the Thai Food and Drug Administration (FDA), was scheduled to take force on December 3, 2006. However, the bill provoked considerable debate regarding its scope and the FDA’s legitimacy to institute such restrictions. This debate, including the Council of State’s December 2006 ruling that the FDA lacked authority to implement the ban, resulted in a decision to withdraw the draft law.