Trademark law in Thailand has been designed as a tool for the protection of brands, logos, or marks used by their owners in connection with their products and services. Despite this protection, however, successful brands or owners of popular products who have invested heavily in promoting their trademarks bear the risk of being imitated by newcomers fascinated by or envious of the success of the reputable brands/products. But rather than outright copying of the brand itself, these newcomers may simply choose to adopt color schemes similar to the logo or packaging of the leading brand, or similar logo font or stylization. Thus, brand owners should also bear this possibility in mind and reevaluate their trademark portfolio to determine whether the current trademark registration provides adequate protection for their business.