Members of the Tilleke & Gibbins IP enforcement team have recently con­ducted several training sessions for police and customs officials in differ­ent cities, at ports of entry, and at border cross­ings. The training focused on methods of identifying and differen­tiating between genuine and counter­feit goods and also reiterated the importance of coop­eration between government authorities and brand owners in the suppression of coun­terfeiting in Thailand. This article describes the training sessions and the benefits they yield for IP rights owners.