Thailand has recently adopted new legislation on product liability. The new law is designed to protect consumers who incur damage from defective prod­ucts by imposing strict liability on those involved in the production and sale of products. From the perspective of an IP owner who may be manufacturing, selling, importing, or licensing technologies or trademarks to others to produce, import, or sell a product which may potentially cause harm to consumers, there are essen­tially three key points that must be kept in mind about this new legislation, as described in this article.