When faced with a dispute, the primary goal of most IP brand owners is to settle their case quickly, smoothly, and cost effectively. Although court procedures can provide an effective means of taking legal action against an infringer, litigation usually requires a significant investment of both time and money in order to see it through to its conclusion. Brand owners who wish to seek a quick solution to a problem may consider alternative mediation methods to settle the dispute before going to trial. This article provides an introduction to the mediation process offered by Thailand’s Department of Intellectual Property, which is becoming increasingly popular.