Two weeks ago we discussed first steps open to a company that is suffering from infringement of their intellectual property (IP) rights. In this article we look further down the line at how a company can effectively seek a remedy in the most efficient ways available. As a first step, IP owners should pursue preliminary measures, such as sending a cease-and-desist letter. If these initial attempts fail, you may consider taking more formal steps to deal with the infringer. Most IP owners simply want the infringement to stop and so mediation or arbitration could be a quicker and cheaper route to an end result than litigation in the courts.