Following Vietnam’s entry into the World Trade Organization in 2007, franchising activity is on the rise. Even in the recent worldwide economic downturn, major franchises have been attracted by the consumer buying potential of Vietnam’s 86-million strong population, half of whom are under 25 years of age. In recent years, several major franchises have registered to conduct franchising activities in Vietnam, including franchises in the restaurant, apparel, education, car rental, real estate, fitness, eyewear, and other fields. It is estimated that more than 70 different franchises are now operating in Vietnam. Prominent franchises that have registered in Vietnam include Kentucky Fried Chicken, Avis and Budget car rental, and others. This proliferation can be attributed to Vietnam’s clear, relatively simple franchise registration system, as described in this article.