James Evans, a senior consultant with the Tilleke & Gibbins intellectual property group and chair of the intellectual property committee of the European ASEAN Business Centre in Thailand (EABC), has authored a booklet that aims to deliver readers a concise and informative overview of intellectual property and trade-related issues in Thailand. James covers a broad spectrum of topics and illustrates with great accessibility the basic steps to commercialize intellectual property in Thailand. The guidebook is comprised of six chapters, each of which answers key questions in this area. The chapters and their respective topics include:

Chapter 1: Making the best use of your IP

• What does an intellectual property asset management program (IAM program) involve?
• How will such a program benefit my company?

Chapter 2: Recognizing and identifying your own IP

• How do I recognize and identify my IP?

Chapter 3: Company set up and practical consequences

• In what ways can I make an investment in Thailand and overseas, and how would my IP be affected?
• What are the steps involved?
• Establishing your business in Thailand
• IP Due Diligence Checklist

Chapter 4: A closer look at license agreements

• What is the definition of a license agreement?
• How are licensing agreements interpreted?
• What types of licenses are available?
• What are the procedural requirements?

Chapter 5: Protecting your commercial assets

• How can your intellectual property rights be enforced?

Chapter 6: What to avoid and common mistakes made in IP commercialization

• Conclusion

This book was published by the EABC, an organization that seeks to help European companies operating in Thailand and those who wish to establish their presence in both Thailand and ASEAN. The EABC provides trade-related information, carries out policy and advocacy work, and organizes key events to foster opportunities for European businesses in Thailand.