Practical Law has published the 2016/17 edition of the Distribution and Marketing of Drugs Global Guide, a guide to key issues involved in bringing drugs to market in 28 jurisdictions worldwide. The Vietnam chapter, written by Tu Ngoc Trinh, Hien Thi Thu Vu, and Nhung Thi Hong Nguyen, members of the Tilleke & Gibbins regulatory affairs team in Vietnam, reflects the current regulatory regime under Vietnam’s new Law on Pharmacy of 2016, and covers the following subjects in detail:

• Distribution: Pre-conditions for distribution, including the process of authorization by the Drug Administration of Vietnam; the procedural structure and costs regarding licensing a drug for distribution; distribution to consumers; and wholesale distribution.
• Marketing to consumers: The legal regime with respect to marketing to consumers, the types of drugs that can be advertised to consumers, the kinds of marketing and advertising activities that can be used, and the marketing techniques that are not permitted in Vietnam.
• Marketing to professionals: Marketing activities permitted when marketing to professionals, the extent to which Vietnam law controls meetings with groups of professionals, information that is legally required when advertising to professionals, rules on comparisons with other products, and the permissibility of discounts, free samples, and sponsoring of professionals.

The Distribution and Marketing of Drugs Global Guide  is published by Practical Law Company, which is owned by Thomson Reuters.