Tilleke & Gibbins has contributed the Thailand chapter to Franchise 2025 from the International Comparative Legal Guides (ICLG) series published by Global Legal Group. This comprehensive guide provides detailed analysis of franchise laws and regulations across multiple jurisdictions worldwide.

Each chapter of the guide follows a Q&A format, organized into key sections covering critical aspects of franchise law and operations, including:

• Relevant legislation and rules governing franchise transactions
• Business organization options for franchised operations
• Competition law considerations
• Protection of intellectual property and brands
• Liability issues and risk mitigation
• Governing law and dispute resolution
• Real estate matters
• Online trading regulations
• Termination requirements
• Joint employer risks and vicarious liability
• Currency controls and taxation
• Commercial agency considerations
• Good faith obligations and fair dealing requirements
• Ongoing relationship management
• Franchise renewal processes
• Franchise migration procedures
• Electronic signatures and document retention

The Thailand chapter, authored by Alan Adcock and Kasama Sriwatanakul, examines these topics in detail, with particular attention to recent developments like the Trade Competition Commission’s Franchising Guidelines which introduced new disclosure requirements and protections for franchisees.

The complete Thailand chapter is available as a PDF below.

The Thailand chapter—and the full Franchise 2025 guide—are also freely available on the ICLG website.