Industries
Automotive
Consumer Products

Practices
Intellectual Property

Location
Thailand

Languages
Thai
English

Education

LLM, University of Southern California Law School

LLM, Indiana University Bloomington Law School

LLB, Thammasat University

Wiramrudee (Pink) Mokkhavesa
Partner
+66 2056 5873

Biography

Wiramrudee (Pink) Mokkhavesa is a partner in Tilleke & Gibbins’ intellectual property (IP) department with extensive experience in anticounterfeiting, brand protection, and IP enforcement for trademarks, copyrights, patents, and other intellectual assets in Asia and across the globe. Pink is widely regarded as one of Thailand’s leading IP lawyers and is ranked by numerous legal directories, including Chambers Asia Pacific (2023-), Legal 500 Asia Pacific (2021-), and World Trademark Review (2020-), among others. In 2020, she was recognized as one of Asia’s top lawyers under 40 by Asian Legal Business, and in the same year, she was recognized in World IP Review’s inaugural list of the most influential women in IP globally.

Pink represents clients across industries but has particularly strong experience helping multinationals in the automotive parts, consumer goods, electronics, and luxury goods industries in the fight against counterfeit and infringing goods in Southeast Asia. In her practice, Pink collaborates closely with the Thai Department of Intellectual Property, the Royal Thai Police, the Department of Special Investigation, the Metropolitan Police Bureau, the Economic Crime Police Division, and the Thai Customs Department, among other local ministries and regulators, to coordinate and carry out raids and other IP enforcement actions.

Pink is a member of the Intellectual Property Association of Thailand (IPAT), through which she advocates for increased government action against counterfeit and infringing goods. Pink has also actively participated in several focus groups dedicated to amending IP laws and regulations and to instituting a mandatory IP course in all Thai universities to further IP awareness in Thai society.

A Thai-qualified lawyer, Pink is a member of the Thai Bar Association and the Lawyers Council of Thailand.


Experience
  • Developed and implemented a creative and cost-effective strategy to prevent infringement in Thailand of a 3D trademark registered in a foreign country. Although the client was unsuccessful in registering its 3D trademark in Thailand, the client nonetheless sought to prevent a competitor from importing into Thailand products that incorporated a similar 3D mark. We successfully collaborated with both Thai Customs and the Royal Thai Police and convinced Thai Customs to seize the infringing goods. The goods were confiscated and used as leverage to procure binding agreements from the opposing party to change the style of its product and satisfy other requirements.
  • Acquired a registered trademark from an opposing party, who used the mark with the same kind of goods as produced by our client, for only THB 30,000 (about USD 1,000).
  • Obtained a valid warrant and conducted a raid action within three days of receiving the urgent request from the client. At the time the client contacted us, we did not possess sufficient evidence to seek the warrant. Nonetheless, we timely acquired the necessary evidence, secured a warrant from the IP&IT Court, and oversaw a successful raid.
  • Liaised with the Royal Thai Police to end a predatory business tactic. As our client operates in many provinces in Thailand, a competitor filed criminal charges of “false statement” against our client in many provinces in order to force our client to spend time and money travelling to meet police officers throughout Thailand. We convinced the Royal Thai Police that the cases were related and should be consolidated and tried in Bangkok.
  • Forced an infringing party to change the names of its stores, change all of its signage, and execute a Deed of Execution within one week of receipt of our cease-and-desist letter. The signage of the opposing party’s coffee shop contained a device and text that was quite similar to our client’s registered trademark.