You are using an outdated browser and your browsing experience will not be optimal. Please update to the latest version of Microsoft Edge, Google Chrome or Mozilla Firefox. Install Microsoft Edge

April 19, 2011

Unusual Combination of Words: Distinctive or Not?

Thailand: IP Developments, Tilleke & Gibbins Client Newsletter

In Thailand, much like in other jurisdictions, one of the most important factors in determining the registrability of a trademark application is the requirement that the mark must be sufficiently distinctive. By employing a case study involving the trademark AVERMEDIA, this article helps to elucidate the Thai Court’s dis­cretion in weighing whether an unusual combination of words which is used in an arbitrary manner can be considered suf­ficiently distinctive for registration.

RELATED INSIGHTS​