April 28, 2011
In making a product stand out in a highly competitive market, business owners may be tempted to neglect legal restrictions on what they can claim about their product. Such marketing-driven companies should take heed; the number of enforcement actions by the Thai Food and Drug Administration (FDA) over misleading claims or false statements has been increasing. A claim should be understood as a key expression on an advertisement or label stating that the product has an effect. A statement, on the other hand, has a broader meaning and refers to any acts promoting the product.