In the most recent issue of its T-AB: Thai-American Business magazine, the American Chamber of Commerce in Thailand focuses on the corporate social responsibility (CSR) programs of its member companies.
In addition to discussions of the CSR activities carried out in Thailand by such leading companies as Starbucks and Citibank, the feature includes an article on the Tilleke & Gibbins Museum of Counterfeit Goods. This CSR case study examines the firm’s efforts to raise public awareness about the problem of intellectual property infringement, using the museum as a key educational tool.