On February 6, 2025, Thailand’s Central Intellectual Property and International Trade Court (IP&IT Court) rendered a new judgment in favor of Luckin Coffee, China’s largest coffee company and coffeehouse chain. The ruling confirmed the company’s better right over the Luckin Coffee trademark and logo, and awarded significant compensation to Luckin Coffee arising from infringement of its mark and logo. The litigation that led to this favorable ruling was initiated following widely publicized trademark litigation in 2023 in which Thailand’s Court of Appeal for Specialized Cases ruled against Luckin Coffee—a ruling that generated considerable public interest and raised questions regarding how the legitimate trademark holder could encounter such an unexpected and detrimental outcome in Thailand. Luckin Coffee then asked Tilleke & Gibbins’ intellectual property team to step in and obtain an effective resolution to these complicated trademark disputes. Recognizing the complexity and significance of the case, the team noted that in the previous decision, the court did not have the opportunity to address the core substantive issue of who held superior trademark rights. As a result, the critical issue of the rightful owner of the “Luckin” marks and “deer device” logo in Thailand remained unresolved, causing disruptions to Luckin Coffee’s business plans in Thailand. The team then devised a strategy that was able to address these substantive issues, enabling Luckin Coffee to recover its status and gain substantial damages. In its recent landmark ruling, the IP&IT Court at first instance assessed the new case built by Tilleke & Gibbins and found no double jeopardy between the previous and new cases. The court further confirmed Luckin Coffee’s prior and better rights to the “Luckin” marks and the “deer device” logo and ordered the cancellation of the defendant’s trademark registrations in Thailand. The court further ordered the defendants to change their corporate