The sale of counterfeit goods online is as damaging to government efforts and consumer safety as it is to the reputation of the e-commerce platforms and brand owners involved. In this guest piece, Andy Chua, senior vice president of the IP Rights Protection Team at e-commerce giant Lazada, joins Tilleke & Gibbins’ Suebsiri Taweepon and Ploynapa Julagasigorn to discuss how stakeholders can work together to combat the growing threat of counterfeits online – with recent efforts in Thailand a prime example of effective action. This article, which was first published in World Trademark Review, is the second in a two-part series about trademark enforcement against online counterfeits.   Technological developments, government policy and the covid-19 pandemic have brought about significant changes to the lifestyle and behaviour of ordinary consumers. Shopping increasingly takes place on e-commerce platforms as people become more familiar with online transactions, encouraging many sellers to turn their focus to online platforms. While this shift to online retail has brought benefits for many, it has also provided additional ways for sellers of counterfeit goods to peddle their wares. The sale of counterfeit goods online tarnishes the reputation of e-commerce platforms among users, compromises consumer trust in brand owners’ products and undermines public authorities’ efforts in enforcing anti-counterfeiting policies. This dynamic problem cannot be resolved by a single entity alone. Instead, all stakeholders need to work together to amplify their efforts in consumer and brand protection. Collaborating against counterfeits in Thailand We see such collaborations between stakeholders in regions such as Thailand, where the Department of Intellectual Property (DIP) has signed a memorandum of understanding (MOU) with various parties that are committed to combatting the spread of counterfeit products online. The inaugural signing ceremony for the MOU was held on 11 January 2021, with 20 initial signatories drawn

This article discusses the anticipated challenges and opportunities for IP rights owners operating in the metaverse.

Thailand has completed the establishment of the Personal Data Protection Commission (PDPC), the regulator under the country’s Personal Data Protection Act B.E. 2562 (PDPA), strongly indicating that the planned full enforcement of the PDPA on June 1, 2022, is likely to proceed as scheduled. The establishment of the PDPC was finalized on January 18, 2022, when the Announcement of the Prime Minister’s Office on the Appointment of Chairperson and Honorary Members of the PDPC was published in the Government Gazette. As stipulated in the PDPA, the PDPC consists of: The chairperson, appointed based on knowledge, skills, and experience; The vice-chairperson, who is the permanent secretary of the Ministry of Digital Economy and Society; Five commission members, designated based on their positions in certain government agencies (as prescribed under the PDPA); and Nine honorary commission members appointed based on knowledge, skills, and experience in personal data protection, consumer protection, technology and telecommunication, social science, law, health, finance, or other relevant fields. As the vice-chairperson and the five commission members are appointed to the PDPC based on their positions, the January 18 announcement appointing the chairperson and the nine honorary commission members completes the formation of the PDPC. The full enforcement of the PDPA has been previously postponed, and many businesses had expressed concern that another extension would be forthcoming before the current enforcement date. However, the successful establishment of the PDPC is a fundamental prerequisite to enforcement and indicates that the effective date of the PDPA on June 1, 2022, is unlikely to be further postponed. In addition, the PDPA’s draft subordinate regulations that were the subject of a series of public hearings last year are likely to be issued in the near future. Companies and other organizations that are not yet compliant with the PDPA should now assess their

Thailand’s Board of Investment (BOI) recently published BOI Notification No. Sor. 8/2564, which extends the scope of investment promotion covering electronic vehicle (EV) industry manufacturers to include the production of “automotive platforms” for electric vehicles, and creates a new category of BOI promoted activities covering the manufacture of electric bicycles (E-bikes). Automotive Platforms The following investment promotion categories have been extended: 4.24 – Manufacture of Battery Electric Vehicles 4.26 – Manufacture of Electric Battery Tricycles 4.27 – Manufacture of Electric Battery Busses and Trucks These categories now include the manufacture of “automotive platforms”—which must include an energy storage system, charging module, and front and rear axle module—benefiting from similar tax incentives and subject to additional conditions, as detailed below. New BOI Promotional Category for E-Bike Production The BOI has also introduced a new category, No. 4.28, covering the manufacture of E-bikes. Projects under this category will be eligible for a three-year CIT exemption with an additional one-year exemption if certain criteria are met. Applications for this category must cover the manufacture of E-bikes, the manufacture or sourcing of electric batteries, and a management plan for used batteries. In addition to the general conditions for EV projects (industrial standards, manufacturing timelines, etc.), the BOI has also imposed the following conditions specific to E-bike projects: E-bike frames must be produced from light-weight materials such as aluminum alloy, chromium–molybdenum alloy steel (chrome moly), titanium alloy, and carbon fiber; and E-bike batteries must adopt environmentally-friendly technology. Interestingly the BOI allows E-bike production lines to jointly use manufacturing lines for ordinary bicycles. However, the sale of ordinary bicycles is regarded as non-BOI-promoted income and will not be entitled to BOI tax incentives. These new provisions, intended to stimulate both local and foreign investments in the electric automotive industry, seem to complete the BOI promotion