July 3, 2020
As of 22 June 2020, Thailand has received 20,368 Madrid applications and, if considering only the years 2018 and 2019, almost 60% of foreign marks filed in Thailand utilised the Madrid System. With the system now in its third year, this update reflects on observations of the Madrid System and identifies the practical points for brand owners to consider when deciding which of the two channels—the Madrid System or the direct national route in Thailand—is the most efficient.