May 26, 2017
A trademark opposition proceeding is a specialized legal process in which one party challenges another party’s pending trademark application. Opposition proceedings can be useful tools for third parties to protect their trademark rights, and such proceedings are often undertaken when a third party believes that a trademark filed by another party is confusingly similar to its own trademark and will cause confusion to consumers. This article examines the differing approaches to trademark opposition proceedings in Thailand and the United States, and the benefits and drawbacks of each.